A full branding package to kick off a fresh start to a complete business rebranding.
Rebranding is a labor of love. It is taking something that you’ve already dedicated time and effort into and creating the visuals to match that passion and drive that your clients are already accustomed to. We take into consideration what your logo currently looks like (or doesn’t look like in this case – she didn’t have a logo) and what emotions you would like to evoke to your clients. A logo design, being the forefront of any branding package, is the face of your business and sets the stage for everything else that we design for your business.
This package included the main logo, one variation, business card design, letterhead, email signature, a flyer design, and a full social media spread. The beauty of having a graphic designer create your social media backgrounds is not having to figure it out on your own and being able to have variety and consistency at the same time! I designed a one of a kind icon (hand-drawn vector image by yours truly) with a personalized color scheme and font selection as I do for every design. The bundle of lavender flowers was carefully drawn on Adobe Illustrator setting the color scheme in place for a cohesive and unique design.
I took into consideration what her brand needed to represent as well as what she was attracted to visually and translated that into a few different options. Together we decided on this logo set and the rest of the package fell into place.
Summary of Design Project:
- Custom Graphics
- Branded Products