Client Love!

I blush so hard when my clients leave me reviews.

Justine JGrammy Lamby
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Where do I start? Arlene is INCREDIBLE to work with. Knowledgeable, creative, detail oriented, and easy to work with. She took elements of my book-to-be and crafted them together in the most beautiful way that really makes my book SHINE and stand out. As a first time author trying to self publish, she made the upload process to Amazon / Ingram Spark incredibly easy by getting the files prepared correctly—seriously worth every penny as I know this step (as someone who gets frustrated with computers) would have caused me so much frustration and stress to learn! I could not recommend Arlene more. From the bottom of my heart, T H A N K Y O U !
Lauren MEmpowering Kids Media
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Arlene is creative, artistic, detail oriented and knowledgeable about all things related to designing and publishing books. She has done a fantastic job designing my books and her creativity shines through in all of her work! She is also a great communicator and easy to work with. Highly recommend!
Marissa BThe Only Me
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Arlene Soto, owner of Intricate Designs, illustrated, designed and formatted my (our!) children's book, The Only Me. Not only did she do an absolutely outstanding job, but she is truly a pleasure to work with. Arlene went above and beyond, answering all my myriad of questions, and helping me with marketing materials, website redesign, and SO much more. Arlene's work is truly unreal -- she created the most perfect characters that truly embodied what I was envisioning as I wrote the book. In addition, the detail she added to every page, from hidden sunflowers, to the thoughtfully designed background illustrations, to the diverse array of supporting characters, was simply perfect. I couldn't be happier with how this project turned out, and I will happily work with Arlene again and again. I highly recommend her!
Subani MRainbow, Rainbow in the Sky
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Arlene went above and beyond with my debut children's book, Rainbow, Rainbow In The Sky. I hired her for book designing and formatting. She paid close attention to what I envisioned and brought her own ideas and expertise. She delivered the files on time and I had no issues with the files when I uploaded them on KDP and IngramSpark. She even took care of a last minute request for me just days before my book release. I would work with her again and highly recommend her.
Jasmine SSilly Little Squabbles
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Arlene is the best!! I have worked with a lot of well respected designers and she is by far the most patient, kind and truly listens and offer her expertise in a pleasant and professional way! 10 stars!!!
Jeremy GMission Allies Publishing, LLC
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Arlene is both a remarkably talented artist and a flexible, responsive contractor — a very rare combo! We hired her at Mission Allies Publishing, LLC to help us with illustrating and formatting a children’s book for a very important client and she was a total delight. She required very little oversight and had keen insights on how to deliver the best project. She was a great communicator throughout the process, which helped enormously. Totally recommend as an illustrator and formatter!
Dia MEl Mundo Mixon Books
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I feel so lucky to have worked with Arlene on my first book! She laid everything out for me so that I understood the process. She told me exactly what she needed and she was efficient with a quick turn around. She designed my book and it is absolutely gorgeous! I can’t recommend her enough and I can’t wait to work with her again!
Katelyn AEquip Sleeping Co
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Arlene has been with my business since its inception. It has been nothing short of an ideal partnership. She is full of energy and passion. She is a creative and visionary. Arlene can take concepts and turn them into precise graphics. She is professional, communicative, and responsive. Arlene gives genuine guidance and feedback. Her services are very reasonably priced for the quality, time, and effort put forth. I highly recommend her!
Krystal KReNew Urban Garden
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I recently worked with Intricate Designs to create an original logo and branding package for my business. I couldn't be happier with the result! Arlene was very receptive and listened to my ideas and feedback to develop a stunning brand. She was fast, original and very patient with my lack of technology knowledge. I would recommend her to anyone looking to take the next step for their business. Thank you Arlene!
Priscilla B
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Arlene reached out when I put a call out seeking someone to design new business cards for my freelance writing business. I was heading to a travel writers conference and wanted cards that would be professional but still fun and memorable. I had a few vague ideas in my head as to how they should look and she immediately sent me a number of potential designs and various fonts.

After a few back and forths, she nailed the right design and never made me feel like I was being a nuisance for needing a number of small tweaks to get it just as I wanted. She offered a very fair price and turned work around quickly in time for me to get them printed and bring them to the conference (where several folks remarked on the design!) I highly recommend Arlene. She's very responsive and open to hearing your vision and helping you get there when you're not sure how to go about it.
Jessie SAhava Doula
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Arlene created a logo and brand for my doula business and I am absolutely blown away! After chatting on the phone and answering a few questions, she created a design that was not only modern and clean, but deeply meaningful to my brand and my story. Arlene was pretty much my branding doula, she walked me through steps of a process I didn’t know much about and made the experience deeply personal and I’m so happy with the result. Thank you again Arlene!! Thank you Arlene!
Jamie FRoll Play Lead
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Arlene reached out to me right away after posting a need for flyers in a larger group we're both part of. Her enthusiasm about my work and company was exciting and transferred over to work she created! Arlene not only designed the flyers in only 2 days, but she also reworked my logo and brand. She is affordable, efficient, and a pleasure to work with. She clearly takes the time to get to know her clients and their goals and that resonates through the work she does. I highly recommend Intricate Designs and will, for sure, be working with Arlene again in the future.
Sharlyn FPlay Therapy Connection
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Arlene is not only a pro, but she was actually affordable as well. As a local small business I loved working with another small business and I work with her again in a heartbeat. If we need any other logo work I will look no further and refer all my friends here. Thank you Arlene!
Olivia CVia Moscato
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She was very prompt in her designs and made it seem effortless! Great work. I am very happy with it 🍷😃
Leann RTy's Treats
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Arlene is wonderful! I gave her a brief description of what I was looking for along with a photo that I wanted illustrated and she knocked it out of the park. I am so happy with the final product, I just want to keep looking at it and posting it places! She worked very quickly, my logo was done in a matter of days, and communicated with me the entire time, making sure that everything looked the way I wanted it to. I HIGHLY recommend using her for any of your design needs and I know who I will be coming to for any future needs!
Katie HAll In Good Pun
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Where do I begin? I honestly don’t know what I would have done navigating the confusing waters of self-publishing without Arlene. Arlene helped me design my first book and, not only did she do a great design job, but she also held my hand through every step of the process. She was incredibly patient and responsive towards my seemingly endless questions, and her expertise and reliability made her one of the best resources I’ve ever worked with. She really knows what she’s doing! It’s incredibly intimidating and humbling trying something for the first time and realizing you still have so much to learn, but Arlene made the challenge not only achievable, but also so worth it. I feel very fortunate to have stumbled upon working with Arlene and can’t thank her enough for her guidance and support with Nosey. Looking forward to working with her again someday!
Chrissy VThe First Scarescrow
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I had the pleasure of working with Arlene Soto when publishing my first book! She was incredibly helpful every step of the way! She had so much patience answering all my questions and explaining the process in a clear concise way. Arlene is an incredibly talented artist and has so much experience working with author/illustrators. I highly recommend her and will definitely be working with her again on any future projects of mine.
Kristen OThe Adventures of Beary and Blankie
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I have nothing but the best feedback for Arlene @ Intricate Designs. She is very knowledgeable, and was kind and patient with my Inquiries as a first time author of a children's book. She helped me through every step, provided info, links, and above all, formatted my book to perfection! I highly recommend her services, and appreciate all she did for me to get my book to publication!
Shauna Pdrspllc.com
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Arlene helped me transformed my complicated vision into something that I felt extremely proud of. She was very patient and committed to creating something that I felt not just satisfied with, but excited about.

Since I launched my website, I’ve been getting strong feedback from my colleagues that the website is visually appealing, user friendly, and professional. My new website has definitely given me the confidence to be more visible in my business and network with other therapists. Thanks Arlene!
Emily Memilymatheis.com
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Arlene is a Godsend. She held my hand through every.single.component of the whole entire website-setting-up process. From my lack of ideas to website terminology and everything in between. She helped me have a presence on the web I needed. Whether you're brand new to a career or brand like me or well established and looking for something fresh, Arlene needs to be your go-to. She's officially my forever go-to.
Andrea Aandreaaskowitz.com
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I am so happy with my website www.andreaaskowitz.com. Arlene of Intricate Design totally got me. She created a fun, simple look and feel with quirky touches. I love it. And it was priced so fairly!

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Julie CMagical Mia
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I have to sing the praises of Arlene. She has been so easy to work with and beyond patient. She helped me design two book covers for a children's picture book series and we went through many, many, revisions until they were perfect. She was patient and understanding since I am not great at speaking 'design'. I'd highly recommend working with her. She'll keep going until it's the design you want!!
Atusa FMommy, Am I
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Arlene is detail-oriented, intricate (no pun intended), and responds extremely quickly (which is important in this industry). She goes above and beyond to make sure the final product adheres to your guidelines and takes extra steps to think of things you may not have discussed. She is highly skilled, timely, and has a positive attitude throughout the process. I would recommend her to anyone and will 100% be working with her again!
Allison LPickle Pop
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Intricate Designs made my first children’s book publishing experience extremely positive and collaborative. Any questions or concerns I had were met quickly. And the illustrations were spot on! She really listened to what my vision was and made it come to life even better than I imagined! I will for sure be working with her again, thank you Arlene!
Sandra CPainted Kitchen Kabinets
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I had no clue what a branding package was. I contacted Arlene and she was very patient with me. I emailed a lot and she was so sweet and kind. I was also blown away at how she understood exactly what my thoughts were with just a couple of words everything was exactly what I wanted. if you would like a mind reader that is creative professional and who listens, Arlene with Intricate Designs is the perfect person for you. Thanks again, Arlene!
Brittani JBrittani Juniel
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Arlene is so professional & super fast! I ordered a graphic design for a subscription box for my skin care company. She gave me everything I asked for the 1st time & with little direction & I'm extremely difficult to please. I HIGHLY recommend & will definitely be using her services in the future & referring my business friends!
Hajra KJust Us Cupcakes
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Arlene is so great to work with! She keeps you involved and I really enjoyed working with her. I really felt it was a wonderful collaboration and would highly recommend her services 😊
Stephanie FStephanie Fassler Photography
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Arlene is absolutely PHENOMENAL. She worked with me on rebranding my photography business. Everything from my logo to website, including my watermark. I didn't have a clear vision of what I wanted, she was so patient and kind in helping me find out what I wanted. She listened to me describe my style, my brand, and my clients and we went from there! I didn't even know what colors I wanted! She hit the nail on the head with EVERYTHING in her designs. I am truly blown away by the work she did. Her work is so incredible and the time she completed everything was unreal. So fast, so attentive. I was never left in the dark. She was amazing at communicating with me every step of the way. I 100% recommend her and I will FOREVER work with Arlene. She is so talented. Do your business a favor and invest in it by working with Intricate Designs. You won't be disappointed, I promise! 😍
Erika DPretty D Lashes
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So happy to have had Arlene as my number one with helping bring my vision to life! So patient with all my questions and so eager to help! So grateful for Intricate Designs!!!! 💖
Meghan S
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She was responsive to my messages. Straight forward with pricing and had prompt turnaround time I would use her again.
Lola F
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She was responsive to my messages. Straight forward with pricing and had prompt turnaround time I would use her again.
Brandy LCredit Care Pros
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She truly is amazing at what she does. Arlene went above and beyond with our website. I highly recommend her! She takes her time, her pricing are the most affordable! Thank you again.
Jamie FRoll Play Lead
Read the full review on Clutch.com

Intricate Designs’ designs were wonderful. After I explained my business to Arlene, I never had to touch base with her again in that aspect with regards to our messaging. Once she understood the business concept itself, all of the designs she created fit the model.

Arlene is easy to get in touch with. We mostly communicate via Facebook, and we also use email where I send her lists. She calls me with updates for bigger projects, and she communicates quite frequently. Intricate Designs is very responsive, receptive, and creative.

I’ve never had a problem with deadlines. She contacts me if anything gets caught up for any reason, but she’s delivered all of the projects in a timely manner.

Intricate Designs’ enthusiasm is great. Arlene is willing to work with my budget while still making high-quality designs. I always recommend Intricate Designs when someone is looking for a graphic design partner because I’ve had such a positive experience with the company.

Arlene cares about the work that I do. She follows me on a lot of my social media platforms, and she always shares my content with her followers. That tells me that she cares about my work and doesn’t just have me as a client to make money.

Go in with a rough idea of what you’re looking for. Set deadlines and goals, and be open-minded. Intricate Designs will have a lot of good ideas too, so be open to seeing what Arlene can do for you. She has a good eye for design.
Niki PRaising A Legacy
Read the full review on Clutch.com

I really enjoy the work that she does. So far, I’ve noticed increases in traffic to my site because of her SEO efforts. She’s able to bring my vision to life. I’m not a great designer, so I was able to provide her with general information for execution. Once she started designing my activity guides, I received tons of positive feedback on how professional the products look. She’s flexible and adaptable, taking time to help me focus the site inward on my mission.

She is very good at delivering on time. Sometimes, our tasks have pretty hard deadlines. I’m sure she’s spent late nights working on my account in order to get everything done on time. When she sends out activity guides, she sends me drafts to make sure that I’m happy with her work so far. It’s important to her that her work is in line with my mission and brand.

She has a degree in design, so she understands the complexities of the industry. Her ability to leverage her skills to create a professional site is impressive. When she doesn’t understand something, she doesn’t get frustrated—she can always work through it.

Trust that she can deliver a great design and product. I really let her use her creative energy to come to a solution. That’s worked well.

Thank you!


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Graphic Design

My hourly rate of $50/hr is for projects with extended deadlines and multiple rounds of revision and for edits outside of a contracted scope of work.

Flat fees are agreed upon for each new client project.

  • Design Board
  • Main Logo
  • 1 variation
  • Icon
  • Black & White versions of each element.

EPS, JPG, and PNG files 

Logo Design

  • 1 Additional variation

Additional Branding:

  • Short Form Brand Guidelines
  • Business Card Design
  • Email Signature
  • Facebook Cover Image
  • 6 Social Media Templates
  • 1 Additional Marketing Asset*

+250 Business Cards – Front and back printing, shipped to you. High quality prints with hand picked paper stock and finishes.

*excludes packaging design

Logo Design

Additional Branding

Printed Business Cards


  • Full Spec Brand Guidelines
  • 2 Additional Marketing Assets*
  • 5 Branded Images

*excludes packaging design

Business Card – $150

Email Signature – $50

Small For Print Flyer – $100

Large Format Flyer – $200

Social Media Banner – $25

Social Media Template – $25

Instagram Highlight Icons – $15 each

Social Media Post – $50

Company Letterhead – $50

Packaging Design – $200+

Podcast Cover – $75

Client Form – $100

Brochure – $250

Logo Variation – $50

Gift Certificate – $25